About Catalyst
Catalyst is a method and a kit – working together to help you build the right thing, fast.
Why Catalyst? Speed isn't the problem – drift is.
Misread intent, silent scope creep, and prototypes that quietly become production. Catalyst provides the guardrails to keep you aligned as velocity increases.
The Delivery Loop
Loop until ready, then advance
Brief
Define what you're building and why
“Is intent clear enough to build?”
Build
Ship working software
“Is it ready to show people?”
Review
Get feedback on the real thing
“Do we understand what needs to change?”
Refine
Decide what changes
“Loop again, or advance?”
Delivery Stages
Know where you are and what's next
Proof of Concept
Validate the idea. Rough is fine.
Validate with a real, working example
Minimum Viable Product
Real users, real data. Only what's necessary.
Test with users end-to-end
Minimum Marketable Product
Reliable, shareable, ready for paying customers.
Polish, harden, prepare to scale
Production
Intentionally hardened – not accidentally live.
Stability & scale at enterprise level
Core Project Specs
Foundational documents
Vision
North star, success criteria, decision principles
project-vision.md
Experience
Users, journeys, and feature definitions
project-experience.md
Brand
Voice, visuals, and communication style
project-brand.md
Architecture
Technical stack, patterns, and conventions
project-architecture.md