Content & SEO

Web

Is content ready for users?

Review copy quality, legal requirements, and search optimization. Applies to public-facing web surfaces only.

Applies to: Web Surfaces Only

This audit covers public-facing marketing pages, landing pages, and documentation. App surfaces (dashboards, admin panels) typically do not need SEO optimization.

Stage expectations

POC

Skip check

Content is placeholder
SEO doesn't matter
Not public-facing

MVP

Skip check

Draft copy acceptable
No legal text needed
May still be private

MMP

Full check

Final copy approved
Legal pages reviewed
SEO implemented

PROD

Complete check

Search console connected
Indexed and monitored
Content strategy active

Content Quality

MMP+

All placeholder text (Lorem ipsum) removed
Headlines are clear and compelling
Body copy is scannable (short paragraphs, bullets)
Call-to-action buttons have clear labels
Tone of voice consistent across pages
Grammar and spelling checked
Technical jargon explained or avoided

Brand Consistency

MMP+

Company name spelled consistently
Product names consistent throughout
Brand voice guidelines followed
Taglines match marketing materials
Contact information accurate and current
Copyright year current

Required Legal Pages

MMP+

Privacy Policy page exists and is accessible
Terms of Service/Terms of Use page exists
Cookie Policy (if using cookies)
Legal pages reviewed by legal counsel
Legal pages linked from footer
Last updated date shown on legal pages

Cookie Consent

MMP+

Cookie consent banner shown for EU visitors
Non-essential cookies blocked until consent
Consent preferences saveable
Easy way to withdraw consent
Cookie categories explained
Analytics comply with consent choice

Compliance Basics

MMP+

GDPR requirements addressed (if EU users)
CCPA requirements addressed (if CA users)
Data collection purposes disclosed
Third-party data sharing disclosed
Contact method for privacy requests
Account deletion process documented

Common Issues & Quick Fixes

Lorem ipsum still visible: Search codebase for 'lorem', replace all instances

Missing privacy policy: Use generator (Termly, Iubenda) or have lawyer draft

Cookie banner not blocking cookies: Implement proper consent management platform

Inconsistent product name: Create content style guide with approved terminology

Next.js Metadata Template

export const metadata: Metadata = {
  title: "Page Title | Brand Name",
  description: "Compelling description under 160 chars",
  openGraph: {
    title: "Page Title | Brand Name",
    description: "Compelling description",
    images: ["/og-image.png"],
    type: "website",
  },
  twitter: {
    card: "summary_large_image",
    title: "Page Title | Brand Name",
    description: "Compelling description",
    images: ["/og-image.png"],
  },
}

Tools & Resources

SEO Testing

Google Search Console — Monitor search performance
Google Rich Results Test — Test structured data
Schema.org Validator — Validate JSON-LD
Ahrefs Webmaster Tools — Free SEO audit

Social Preview

Facebook Sharing Debugger — Test OG tags
Twitter Card Validator — Test Twitter cards
LinkedIn Post Inspector — Test LinkedIn previews
opengraph.xyz — Preview social cards

Content & Legal

Termly — Privacy policy generator
Iubenda — Cookie consent & policies
Hemingway Editor — Readability checker
Grammarly — Grammar and spelling

Technical SEO

Screaming Frog — Site crawler
Sitemap Generator — Generate sitemaps
Redirect Checker — Check redirect chains
Broken Link Checker — Find broken links

AI Agent Commands

Use these prompts with your AI coding agent to check content and SEO:

Run the Content & SEO audit at MMP level
Find pages missing meta descriptions
Check for placeholder text (Lorem ipsum)
Audit Open Graph tags across pages
Check sitemap.xml and robots.txt configuration

Related audits

Accessibility & Inclusion

Accessible content for all users

Speed & Performance

Core Web Vitals affect SEO

Design & Experience

UX impacts engagement metrics